Market segmentation includes taking the entire heterogeneous market for a product and dividing it into a number of sub-markets or segments, Every of which has a tendency to be homogeneous in all major areas.[12] The process is performed for two main purposes: better allocation of the organization's finite methods and to better provide the greater d
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Marketing analysis is a scientific means of examining knowledge that will involve conducting analysis to guidance marketing activities along with the statistical interpretation of information into information and facts. This information is then used by professionals to prepare marketing things to do, gauge the character of the organization's market
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